Who said sex sells

It seems they have been spreading half truths

The researchers looked at past experiments in which participants reported on their memory of, attitudes toward, and intentions to buy products after they were shown ads in print, billboards, posters, TV, or video that may have played elsewhere, like online. They found participants were more likely to remember ads that made sexual appeals than the ones that didn’t. But that they were not more likely to remember the brands featured in the ads. The participants were also more likely to have a negative attitude towards the brands that used sex in their ads than those that didn’t.

Study

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